4 SEO Strategies Accounting Firms Should Use on Their Website

By ghicpa 5 years ago

SEO has a significant impact on the extent of your accounting firm’s reach because having good strategies results in your firm coming up among the first results in a related search.

The sheer amount of accounting firms available through the net is staggering and you will need excellent SEO strategies to be able to stand out from all the other available firms.

Thorough Keyword Research

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Keywords let Google know what are the keywords that your target of searchers are looking for, to make your firm’s webpage pop up in the results for the search. There are general keywords that apply to any accounting firm, such as bookkeeping, taxes, audit and accounts.

Although these are a no-brainer, SEO professionals will research a bit more thoroughly into the specific services your firm offers to add keywords such as retirement plans or accounting for restaurants.

Having these more specific keywords included in your content will move you up the list of accounting firms that will turn up in a search.

Onsite SEO Optimization

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This is another crucial strategy to making you stand out from the competition and it should include optimized keyword’s internal links. Additionally, you need to have optimized descriptions of each page along with their titles and make sure each URL includes the previously researched keywords.

Focus on your Target Clients’ Ideals During Website Building

Although having a large number of people visiting your firm’s website is already a plus, you also need to keep them engaged and browsing around the site. The best way to do this is by making your web design focused on your client’s needs and requirements.

A bit of market research is needed for this task, as you will have to establish what potential clients come to your web page for. Additionally, you need to make sure that they find it easily and without having to look around too much by optimum menu design and an efficient search bar.

Avoid Plagiarism

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If you want to avoid having Google exclude your website from their indexing, you need to have original content that has been designed and written for your page alone. SEO professionals will look around your site and eliminate or improve any content that is present on other pages.

Upload your Contact Information

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Although this sounds basic enough, doing so with an SEO approach means you will not only post your contact information but also make it easy to find and use.

If you want to find a reliable company that offers expertise in applying all these SEO strategies effectively, we suggest you go check internetvikings.org. Always keep in mind that big companies are better prepared to offer you the right kind of SEO services your accounting firm needs.